Marketing Trends For Outdoor Garden Furnitur

The main business models of B2C e-commerce are as follows：

1.Third-party platform mall Amazon, Ebay, Wish and other third-party shopping platforms

2.Self-operated comprehensive e-commerce platform covers all categories, has its own inventory, and achieves income through scale effect

3.Vertical category sellers are concentrated in a certain or several industries, and do deep ploughing operation. DTC directly faces consumers. Brands independently operate independent stations, with few SKUs and no third party to earn price difference

4.DTC is a direct-to-consumer brand. The brand operates an independent station independently with few SKUs and no third party to earn price difference. The brand is direct-to-consumer, that is,DTC

"Content, video, celebrity" will become the main melody of brand marketing abroad.

They are more likely to be impressed by the brand story, to pay for the shopping experience, and to pay for the quality of the product. Millennials, generation Z young consumers like to share on TikTok, YouTube, Instagram and other social media, and these changes in consumption behavior are driving the rise of DTC brands in the e-commerce market, and "content, video, celebrity" will also become the main melody of overseas marketing in the future.On social networking sites, we can see that the blogger's experience about outdoor wicker sofa set and aluminium PE wicker furniture brings intuitive feelings to consumers.